Friday, March 14, 2008

Measurable Improvements in Sales Productivity

It's hard, if not impossible, to optimize the productivity of a process when you can't see what's going on. Our clients are using real-time metrics to inform the choices that they make each day on how to spend their time and effort. It shows.

Consider the results achieved by a Sales Rep using our sales productivity software (Amacus). As context, it normally takes him 6 months to close a sale; each sale is typically 5-6 figures. With Amacus, in seven months, he:

  1. called and had sales conversations with 99 prospects.
  2. closed sales with 20% of those who he had a conversation with.
  3. after an initial learning period, got into a rythmn that ramped down the number of conversations he had to have to sustain his new close rate (see below).
  4. shortened his average sales cycle to just over 30 days.