With Real-Time Feedback Reps Can Get to Know, Fast.

We’re all hard wired from birth to learn from feedback. With it, we discover the difference between good and bad, pain and pleasure. We gain the joy of learning, the inspiration to keep trying, and the chance to develop true craftsmanship.

The wisest amongst us are often those who’ve made the most mistakes. They’ve gained wisdom from practically applying what they’ve learned and gone on to discover new things. As a result, they don’t fear failure; they’re immensely curious. They’re typically easy to pick out in any crowd. They’re the ones with the biggest smiles, getting the most out of life, and having the most fun. They’re exceptionally successful.

Reps selling business-to-business often invest effort unknowingly with prospects who never have any intention to buy. Reps lack the feedback needed to avoid wasting effort (the inflection in a prospect’s voice can be misleading). As a result, Reps are often surprised by their failures, and it takes a long time to learn from mistakes.

Imagine, instead, if Reps got feedback in real-time on the value to each prospect of every conversation; feedback that repeatedly helped Reps converse with the right prospects at the right time and for all the right reasons. Reps would gain wisdom. They’d become curious. They’d try new things, and often fail. They’d celebrate things learned from their mistakes. They’d make mistakes well, learn quickly, and iterate on the fly. Imagine that.

It’s one thing to get to NO fast. It’s another thing to get to KNOW fast. It may sound the same, but the impacts on a Rep’s sales craftsmanship, and sales results, will be profoundly different.